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Finally , Nikon named its image processor!
On Mon, 03 Sep 2007 14:10:50 -0700, wrote:
On Sep 3, 3:46 pm, Dave Cohen wrote: Olympus' engine is called 3-ASICs (Application Specific Integrated Circuit) I think you may have slightly the wrong end of the stick there - an ASIC, in the elctronics industry, is just another name for a custom built chip, usually with the client's logo stamped on the top. The '3-ASICs' name would imply that the particular camera has 3 such chips inside it. See: http://en.wikipedia.org/wiki/Asic -- Brendan Gillatt www.brendangillatt.co.uk GPG: 0xBACD7433 |
#2
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Finally , Nikon named its image processor!
There were Sony's Bionz, Lumix's Venus III and Canon Digic III image
processor engines. However, we never heard an official name of Nikon's image processor engine..... until now. Nikon has finally announced its new EXPEED image processor engine. I guess Nikon does not want to be left behind by the competitors in trying to entice the consumers with all of the fancy "engine" names to remember by. It may be an advertisement gimmick, but it seems to be working for the others. |
#3
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Finally , Nikon named its image processor!
On Sep 3, 8:26 pm, wrote:
... new EXPEED image processor engine. Sounds like EX (former) and PEE. |
#4
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Finally , Nikon named its image processor!
On Sep 3, 4:46 am, Beladi Nasralla wrote:
On Sep 3, 8:26 pm, wrote: ... new EXPEED image processor engine. Sounds like EX (former) and PEE. Could be worse. I am still wondering about the marketing genius who named the Wii. |
#5
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Finally , Nikon named its image processor!
cjcampbell wrote:
On Sep 3, 4:46 am, Beladi Nasralla wrote: On Sep 3, 8:26 pm, wrote: ... new EXPEED image processor engine. Sounds like EX (former) and PEE. Could be worse. I am still wondering about the marketing genius who named the Wii. To be followed by the Wii Wii..... My favorite bad photography trademark has to be Fuji's "Velvia" film. I think they coined the word from "Velvet Media", but it sounds too much like "Velveeta!" |
#6
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Finally , Nikon named its image processor!
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#7
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Finally , Nikon named its image processor!
On Sep 3, 3:46 pm, Dave Cohen wrote:
wrote: There were Sony's Bionz, Lumix's Venus III and Canon Digic III image processor engines. However, we never heard an official name of Nikon's image processor engine..... until now. Nikon has finally announced its new EXPEED image processor engine. I guess Nikon does not want to be left behind by the competitors in trying to entice the consumers with all of the fancy "engine" names to remember by. It may be an advertisement gimmick, but it seems to be working for the others. Well I thought I would be a smart ass and ask if people would not buy a canon if it used a photosmart,imageplus,photoperfect etc) processor. But before committing to print, I checked each name against Google and all these names were used. I then tried others and finally gave up. Friends, it's bloody hard to find a name not already used by someone for something or other, play with Google yourselves. Dave Cohen In addition to the names already shown in the orginal thread, Pentax's image processor engine is called PRIME (Pentax Real IMage Engine), Olympus' engine is called 3-ASICs (Application Specific Integrated Circuit), and Fuji has its own RP (Reap Photo) Pro Processor. I am very sure that people will speak more about these "engines" in the future when they are buying digital cameras. I guess Nikon won't be left behind. |
#8
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Finally , Nikon named its image processor!
On Sep 3, 2:10 pm, wrote:
On Sep 3, 3:46 pm, Dave Cohen wrote: wrote: There were Sony's Bionz, Lumix's Venus III and Canon Digic III image processor engines. However, we never heard an official name of Nikon's image processor engine..... until now. Nikon has finally announced its new EXPEED image processor engine. I guess Nikon does not want to be left behind by the competitors in trying to entice the consumers with all of the fancy "engine" names to remember by. It may be an advertisement gimmick, but it seems to be working for the others. Well I thought I would be a smart ass and ask if people would not buy a canon if it used a photosmart,imageplus,photoperfect etc) processor. But before committing to print, I checked each name against Google and all these names were used. I then tried others and finally gave up. Friends, it's bloody hard to find a name not already used by someone for something or other, play with Google yourselves. Dave Cohen In addition to the names already shown in the orginal thread, Pentax's image processor engine is called PRIME (Pentax Real IMage Engine), Olympus' engine is called 3-ASICs (Application Specific Integrated Circuit), and Fuji has its own RP (Reap Photo) Pro Processor. I am very sure that people will speak more about these "engines" in the future when they are buying digital cameras. I guess Nikon won't be left behind. Oh great. Then Pentax can call all their 'digital' lenses PRIME lenses... |
#9
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Finally , Nikon named its image processor!
On Sep 3, 1:46 pm, Dave Cohen wrote:
wrote: There were Sony's Bionz, Lumix's Venus III and Canon Digic III image processor engines. However, we never heard an official name of Nikon's image processor engine..... until now. Nikon has finally announced its new EXPEED image processor engine. I guess Nikon does not want to be left behind by the competitors in trying to entice the consumers with all of the fancy "engine" names to remember by. It may be an advertisement gimmick, but it seems to be working for the others. Well I thought I would be a smart ass and ask if people would not buy a canon if it used a photosmart,imageplus,photoperfect etc) processor. But before committing to print, I checked each name against Google and all these names were used. I then tried others and finally gave up. Friends, it's bloody hard to find a name not already used by someone for something or other, play with Google yourselves. Dave Cohen It is a sad fact of marketing that coming up with an original new name is almost impossible. Virtually every pronounceable combination of letters has been trademarked. |
#10
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Finally , Nikon named its image processor!
Brendan Gillatt wrote:
On Mon, 03 Sep 2007 14:10:50 -0700, wrote: On Sep 3, 3:46 pm, Dave Cohen wrote: Olympus' engine is called 3-ASICs (Application Specific Integrated Circuit) I think you may have slightly the wrong end of the stick there - an ASIC, in the elctronics industry, is just another name for a custom built chip, usually with the client's logo stamped on the top. The '3-ASICs' name would imply that the particular camera has 3 such chips inside it. See: http://en.wikipedia.org/wiki/Asic Just like CMOS is not an image sensor but a technology used to make image sensors and millions of other types of chips. Your computer is full of them and most CMOS chips are not image sensors but something completely different. Still people will say "a CMOS" when they mean an image sensor made in a CMOS technology so for marketing purposes apparently calling an ASIC ASIC seems to work for Oly even when there are millions of ASICs that have nothing to do with image processing. ;-) Sander |
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