Brand loyalists = cultists?

C J Campbell wrote:
On Thu, 21 Dec 2006 16:50:30 -0800, RichA wrote
(in article . com):

On PBS tuesday night.
A PhD in psychology (some French fellow) who has made millions advising
the auto industry how
to advertise says that psychologically and in their behaviour patterns,
brand loyalists are identical to members of a cult.

I have always suspected that practitioners of psychology were themselves
cultists. :-)

One of the biggest detractors of psychologists and their practices was
a cultist, L. Ron Hubbard.