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Pity about Olympus cam. division being turned into the nextVivitar
On 6/24/2020 1:50 PM, RichA wrote:
Pretty soon, selling cheap plastic knick-knacks as corporate gifts? That's where Vivitar ended-up. https://www.dpreview.com/news/660715...nd-of-the-year Olympus is very strong in the medical and scientific optical device market. I doubt that will be going away any time soon. -- best regards, Neil |
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Pity about Olympus cam. division being turned into the nextVivitar
On 6/24/2020 6:33 PM, RichA wrote:
On Wednesday, 24 June 2020 17:06:00 UTC-4, Neil wrote: On 6/24/2020 1:50 PM, RichA wrote: Pretty soon, selling cheap plastic knick-knacks as corporate gifts? That's where Vivitar ended-up. https://www.dpreview.com/news/660715...nd-of-the-year Olympus is very strong in the medical and scientific optical device market. I doubt that will be going away any time soon. -- best regards, Neil Which is why they didn't sell that piece. It seems like you're looking at Olympus' business decisions backwards. There is no reason why Olympus needs to sell "...cheap plastic knick-knacks..." like companies without a solid base. Camera manufacturing was not needed for the company's survival. I suspect that is why they never put sufficient resources into marketing those products. Many photo enthusiasts think of the inexpensive entry-level products rather than the unique and excellent cameras and lenses that those in niche markets needed. For cameras like the OM-4 (film) and TG-4/5 there were no equivalents. -- best regards, Neil |
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Pity about Olympus cam. division being turned into the next Vivitar
In article , Neil
wrote: Olympus is very strong in the medical and scientific optical device market. I doubt that will be going away any time soon. Which is why they didn't sell that piece. It seems like you're looking at Olympus' business decisions backwards. There is no reason why Olympus needs to sell "...cheap plastic knick-knacks..." like companies without a solid base. Camera manufacturing was not needed for the company's survival. because it was not profitable and they haven't a clue how to make it profitable. I suspect that is why they never put sufficient resources into marketing those products. Many photo enthusiasts think of the inexpensive entry-level products rather than the unique and excellent cameras and lenses that those in niche markets needed. For cameras like the OM-4 (film) and TG-4/5 there were no equivalents. the om-4 was amazing in its day, but that was 35 years ago and not relevant whatsoever. olympus had their chance to make a digital om-4, but they blew it. they also completely ****ed over their users who bought their film slrs. smartphones have completely obliterated the traditional camera market and the legacy camera makers have not adapted to the new reality. |
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