Pity about Olympus cam. division being turned into the nextVivitar

On 6/24/2020 1:50 PM, RichA wrote:
Pretty soon, selling cheap plastic knick-knacks as corporate gifts? That's where Vivitar ended-up.

https://www.dpreview.com/news/660715...nd-of-the-year

Olympus is very strong in the medical and scientific optical device
market. I doubt that will be going away any time soon.
--
best regards,

Neil

On 6/24/2020 6:33 PM, RichA wrote:
On Wednesday, 24 June 2020 17:06:00 UTC-4, Neil wrote:
On 6/24/2020 1:50 PM, RichA wrote:
Pretty soon, selling cheap plastic knick-knacks as corporate gifts? That's where Vivitar ended-up.

https://www.dpreview.com/news/660715...nd-of-the-year

Olympus is very strong in the medical and scientific optical device
market. I doubt that will be going away any time soon.
--
best regards,

Neil

Which is why they didn't sell that piece.

It seems like you're looking at Olympus' business decisions backwards.
There is no reason why Olympus needs to sell "...cheap plastic
knick-knacks..." like companies without a solid base. Camera
manufacturing was not needed for the company's survival. I suspect that
is why they never put sufficient resources into marketing those
products. Many photo enthusiasts think of the inexpensive entry-level
products rather than the unique and excellent cameras and lenses that
those in niche markets needed. For cameras like the OM-4 (film) and
TG-4/5 there were no equivalents.

--
best regards,

Neil

In article , Neil
wrote:

Olympus is very strong in the medical and scientific optical device
market. I doubt that will be going away any time soon.

Which is why they didn't sell that piece.

It seems like you're looking at Olympus' business decisions backwards.
There is no reason why Olympus needs to sell "...cheap plastic
knick-knacks..." like companies without a solid base. Camera
manufacturing was not needed for the company's survival.

because it was not profitable and they haven't a clue how to make it
profitable.

I suspect that
is why they never put sufficient resources into marketing those
products. Many photo enthusiasts think of the inexpensive entry-level
products rather than the unique and excellent cameras and lenses that
those in niche markets needed. For cameras like the OM-4 (film) and
TG-4/5 there were no equivalents.

the om-4 was amazing in its day, but that was 35 years ago and not
relevant whatsoever.

olympus had their chance to make a digital om-4, but they blew it. they
also completely ****ed over their users who bought their film slrs.

smartphones have completely obliterated the traditional camera market
and the legacy camera makers have not adapted to the new reality.