On 3 Jun 2018 04:53:46 GMT, android wrote:

They seem to have put a lot of effort in getting this right from the
start. I'll probably won't get me one but am truly exited to see how this
will push the envelope for MILCs! :-))

Via NR. https://nikonrumors.com/2018/06/02/n...as-a-new-noct-
trademark-for-cameras-and-lenses.aspx/

Given how far behind they are in mirrorless they can't afford to screw
this up. But a separate brand? Makes no sense to me. The Nikon brand
is knows world wide, so why not leverage that name? Unless it's just a
product line name.