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Old February 21st 14, 05:16 AM posted to sci.engr.color,sci.image.processing,rec.photo.darkroom,rec.photo.digital,comp.soft-sys.matlab
Dale[_4_]
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Posts: 131
Default new marketing paradigm for ICC?

I just got done reading some papers on http://www.color.org

VERY good stuff

they admit that color managed device independent workflows have not
taken hold in light of device hardware or device media standards like
sRGB, SWOP, ProPhotoRGB, etc.

it has been 20-30 or more years since color managed workflows have been
developed and attempted to be marketed

the marketing fails with education that will not likely take place
especially in the open systems sense, and the concept of "good enough"
color of sRGB etc. has prevailed under the existing marketing paradigm

I remember when sRGB first started in ICC

I complained on Kodak's internal ICC mailing list that this would lead
in a direction other than color managed workflows, and it did

obviously at this point there cannot be a marketing paradigm of color or
appearance quality in all retrospect, the systems will not be developed
as is

with 16 bit capture, conversion spaces and storage spaces you cannot
even market a quality advantage there,, 8 bit this is a possibility

there is a marketing paradigm that might be pursued though, color and
appearance PORTABILITY

a research study of what use cases could take advantage of portability
might lead to the development of portable "open systems" workflows, and
the color superiority of color and appearance analysis would come with
it, those seeking the portability will have a more open mind to the
education of open systems

this marketing campaign should be developed by the ICC and 3WC together

--
Dale