On 2014.02.10, 00:28 , Dale wrote:
having worked there

consumer film was where the big money was

IMO they should have broken up the company into oldco (Kodak) and newco
(DigKo). Use oldco to milk the brand in film, paper, chemicals and
related products and the newco, completely divorced from oldco, to
invest cash (from oldco and IPO) into new digital oriented imaging.
Eventually oldco would quietly wind down while newco developed new
markets without brand confusion.

That later bit could include new sensors, camera systems, printers,
inks, paper, processing, etc.

Instead they took an approach that underserved the milkable market
(FujiFilm have soaked that up by diligently serving it) and failed to
leverage their R&D in digital markets.

--
Those who have reduced our privacy, whether they are state
or commercial actors, prefer that we do not reduce theirs.
- Jaron Lanier, Scientific American, 2013.11.