In article , Ken Hart
wrote:

Suppose Ikea has a common table. The photographer shoots it on a green
screen (or white or black background). The art director decides it would
look better in a dining room, so he drops the table into a stock photo.
The table is still as it was when photographed, only the surroundings
are changed. And you are not buying the surroundings, only the table. Is
it lying? It could have been photographed in that dining room, but for
economy and efficiency, it was not.

given that ikea's app does that and more, they are perfectly happy with
whatever you want to call it.

no green screen required. that's the old school way.

a couple of taps and anyone can preview their products in their home,
office or some other setting.

https://i1.wp.com/digiday.com/wp-con...IKEA_AR_APP_PL
ACE_Master_still_7-4.jpg
https://media.wired.com/photos/59c17...aster/pass/ike
apleace-FA.jpg